Our life cycle CRM Program is designed to communicate to customers in a regimented and coordinated fashion from the time they take possession of their new vehicle, throughout ownership, and into the re-purchase window.

Variable Letters

Epsilon utilizes the industry’s most flexible letters, sending variable vehicle and mileage specific messages to your customers at the right time, every time. From vehicle possession, service and subsequent repurchase we maintain your customer relationships.

Online Reporting

Don’t get left out in the dark with your customer retention efforts! Get the details on exactly how your dealership is performing with Epsilon Connects “Enterprise Reporting”. We provide detailed ROI and Response Rate breakdowns, CP/RO, as well as monthly trending all by simply logging onto your dealerships personal online portal.

SmartConnect is available in the the following Communication Channels:

Hyundai SmartConnect Ultimate is our most sophisticated and advanced communications program. The Ultimate platform was developed as a ‘full-service’ solution and incorporates a wide range of various communication methods, including direct mail, email, telephony, and text messaging.

With 14 customer touch-points, seven phone calls – plus the addition of eStrike, QuickStrike Plus, email and SMS,

Hyundai SmartConnect Ultimate is Epsilon’s most robust CRM program and was developed for dealers seeking a full 360 degree customer relationship solution.

SmartConnect Ultimate is avaiable in the the following Communication Channels:

Hyundai SmartConnect Plus is Epsilon’s solution for dealers demanding a more enhanced CRM program. Hyundai SmartConnect Plus includes 11 customer touch-points, five phone calls, as well as four additional ‘win-back’ actions.

Like Hyundai SmartConnect, the Plus program is a refined customer communications platform, but with the addition of a

‘win-back’ tool that targets lapsed service customers – focusing on getting your captive service clients back into your dealership, generating recurring service revenue.

SmartConnect Plus is available in the the following Communication Channels:

Hyundai SmartConnect drives a higher ROI through a comprehensive owner communication program that empowers dealers to capture new customers, retain existing customers and recapture lost customers through effective and efficient use of direct mail, email and telephone.

Hyundai SmartConnect includes nine touchpoints and two phone calls. The program increases customer loyalty, drives consistent

service revenue, eliminates redundant communications and provides online tools to help dealers manage and grow their after-sales business.

SmartConnect Basic is available in the the following Communication Channels:

Epsilon’s QuickStrike Plus product is a versatile marketing tool for service, parts and sales campaigns.

Log onto Epsilon’s QuickStrike Plus portal and choose from a number of different layouts, design templates and offers. When you are ready to build, simply contact your marketing services representative at Epsilon and we will assist you with developing your QuickStrike Plus campaign.

Perhaps you are looking to build something even more custom? Epsilon’s design team would be happy to assist in creating a piece that is completely customized Quickstrike Plus to meet your needs!

The QuickStrike Plus product also offers the ability to segment your data list by ‘active’ and ‘inactive’ customers. This segmentation allows you to mail unique coupon offers to two distinct groups all within your database using any ‘Last Service Date’ criteria you choose.

SmartConnect Quick-Strike is available in the following Communications Channels:

e-Strike is Epsilon’s cost effective and time efficient tool which utilizes your email database to communicate a sales or service promotion directly to your customers. If speed to market is your goal – Trust Epsilon eStrike to deliver results

Take the reins and create campaigns on your time.

• No turnaround time, Instant Campaign
• Promote sales, new vehicles, or service offers
• OEM or unique appearance
• Cost effect tool to win back inactive customers
• Easily track effectiveness of the campaign
• Unlimited e-mails sent*
• Direct link from e-mails to your dealership website

Track your results with daily updated reporting.

Comprehensive Reporting: How Effective was the Campaign?

• 3 reports available
• Available 24 hours post campaign deployment*
• Track your performance
• Track the campaign's effectiveness and response rate
• ROI: Track your return on investment
• Report updates daily for 30 days

SmartConnect e-Strike is available in the following Communications Channels:

There are numerous reports that cover all aspects of your dealership’s activity. Based on the feedback we’ve received from our clients, with Enterprise Reporting we have created several additional reports that you can use to more accurately measure the results of your programs. These reports are specific, current and more conveniently available. And if you require any assistance, a PHQ representative is always available to help with any of your reporting needs or questions.

Here are some key benefits of Epsilon Enterprise Reporting:

• Reports are updated daily
• Reports are available via email or online

• A more robust drill-down capability
• Export to PDF, Excel or CSV
• Filters on every report to customize date-range, response cycles, communication types, gross profit percentage and more.

• Reflects a true response rate of the communications sent
• Provides response rates for each communication type

• Customized date range filter
• Communication type
• Customizable profit margin calculation

• Response trend (weekly / monthly)
• Filter based on communication