A standard set of business rules and identified triggers are used to determine what, when and how to communicate with customers. Our robust owner lifecycle communication program is designed to instill brand loyalty, while also increasing overall customer visit frequency - in turn increasing CP labour and parts sales spending, with the ultimate goal of leading the owner back to repurchase another vehicle.

Consistent, timely, personal communications increase the likelihood of selling more service during ownership and improves consideration from your customers when it’s time to repurchase. Our program allows you to stay in contact with your existing customers from vehicle purchase through disposal, reminding them of your dedication to their satisfaction.